Victor Chien
Bagio

Founded in Hong Kong in 2018, Bagio celebrates high-quality leather goods at an accessible price point. They sought a brand identity to elevate the customer experience and visually express their commitment to both minimalism and affordability.

Role:
Art director
Designer

Contribution:
Art Direction
Graphic Design

Team:
Elaine Yau

Duration:
2 months

Connecting customer with personalization


The brand offers personalization across its leather products. Customers can request a monogram service upon purchase. The tag that comes with the product gives customers a sentimental value and brings the brand and customers closer.

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